Category: Branding / Arabic Lettering Agency: Hill & Knowlton
Zarqa Al Yamama Opera is the first Saudi opera based that premiered in April 2024 in Riyadh, Saudi Arabia. The logo is inspired from Zarqa’s vision and her ability to see into the horizon. For the graphical language, we utilized Arabic typography as the main medium to showcase the rich cultural tapestry of the Arab and Saudi heritage. The strokes of the pen transform from letters on the canvas into a visual symphony, where the name of Zarqa herself is emphasized at the heart of the narrative.
