The concept for the visual language is derived from the keyword, “getaway.” Getaway translates to a journey. A journey is a path to learning and growth. The idea is to use the locations that will be visited at the conference and mapping them in order to create a pattern/graphical system. In other words, using the path from Dubai Chamber’s office to multiple locations; then using that path from themap to create an abstract system. The core of this concept is to capture the experience and journey of visiting Dubai. The approach is modern, geometric, fun and fresh, maintaining a professional feel.
