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Dubai NXT

Dubai NXT

Agency: Abjad Design LLC
Category: Branding

With creativity and unique change at its core, this concept is derived from the idea of multidimensionality. The brand language created reflects the importance of having a growth mindset and thinking beyond what is expected, as a prerequisite for innovation.
In other words, this option explores the play on geometric shapes in multiple perspectives to create unique and disruptive forms. We used vibrant and colorful forms to create a dynamic identity that is modern, clean, fun, and different.