The rebranding for Al Khayam Hotel is inspired by Omar Al Khayam’s poetic writings about the journey of life and discovery. The logo is inspired by the geometric and uniform shapes of the astronomical orbits and planets. The style used for the logo is the Maghribi Kufic style. The visual language is inspired by the journey of the stars and planets (geometric objects) through the universe. The look and feel established a vibrant, elegant, and modern approach that compliments the traditional feel of the Al Khayyam Hotel.
