Albatröss Branding

Agency: Abjad Design LLC
Category: Branding + Type Design

Inspired by the grace and wisdom of the Albatross totem, this project explores the notion of wandering and psychological self-discovery. We created a bilingual custom typographic logo that is based on script and the process of documenting one’s own journey. Albatross emphasizes one’s voyage to inner expression, as the brand promotes customers’ self-discovery through customizable clothing.